Asking for Money

Feb 24, 2021Fundraising, Leadership, Nonprofits, Philanthropy

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Asking for money is sharing your mission. What if you have not discovered you’re good at asking for money because you don’t believe in the mission.

Hi! I’m Nancy Rieves, your fundraising coach.

Yes, fundraising coach. Fundraising in terms of asking people for money.

There’s more to this story . . .

Cringed thinking about Asking for Money

I never wanted to ask people for money, not for any charity I was involved with as a young adult. 

If at all possible, I dodged that duty!

Maybe you’ve heard me talk about my never wanting to ask my friends to buy girl scout cookies for my daughter’s troop. 

Definitely, I cringed at the thought!

That was not my thing…

Learning the Hard Way about Asking for Money

But what I realized is people wanted me to let them know when the girl scout cookies arrived. I didn’t know this. 

No question, I learned the hard way their feelings were hurt because I didn’t think to call them when cookies came in!

I was so focused on myself. 

In fact, I was so focused on my being uncomfortable that I missed the point. People do want Thin Mints, Samoas, and Tagalongs, for example. No doubt, they looked forward to this time of year.

Asking for Money is Sales

Fundraising is sales. It’s about telling someone about what you offer.

In the world of philanthropy, it’s about sharing with many people your mission of solving a problem or addressing a need.

As a nonprofit, that’s why you exist —  to solve a problem or address a need.

Do you Believe in your Mission?

Let me ask you this: Do you believe in your nonprofit’s mission?

If so, go out and say, “We do great work.  We solve problems. We address needs. Best of all, we change lives. We have proven solutions.”

You can do that, right? 

Whether you are a development director, CEO, executive director, board member, or volunteer, you can talk about your nonprofit.

Discover You are Good at Asking for Money

Well, here’s the twist . . What if you actually have not discovered you are good at asking people for money because you don’t believe in yourself . . .or your mission.

That’s possible.

If that’s the case, here’s a simple solution: Go out and validate — for yourself – the mission is working. 

In other words, go to a beneficiary whose life or community has changed because of your organization’s work. 

Spend the day with them. Spend the morning or lunch with them. 

In fact, do this every quarter.

You will learn of the incredible benefit of your nonprofit.

Needless to say, the stories you gather will give you confidence in the work of your nonprofit and yourself.

Simply put, asking someone for money is about believing in your mission and believing in yourself.

If you are afraid to ask for money, then you are saying, “I don’t believe in myself,” or “I don’t believe in the programs offered by my nonprofit organization.”

Plunge Deep into Beneficiary Stories

In summary, you now know what to do.

Find those beneficiaries and plunge deep into their stories. And then sell your programs and activities by talking about the wonderful things your organization is doing.

And do it with confidence.

People and communities have problems and needs, and your organization has a solution. 

Donors are the heroes and avenues to help your nonprofit. 

Above all, go out there and ask people for money!

Discover Your #1 Fundraising Blocker

Fundraising need not be complicated, especially if you know the steps to take.

One thing I‘ve realized from coaching nonprofit leaders is fundraisers — new and experienced —- are stopped in their tracks by ONE THING.

As such, that lead me down the path of creating a QUIZ, so you know the ONE THING holding you back from reaching your full potential . . . from knocking fundraising out of the park!

In fact, you can take this 60-second quiz right now while it’s available and discover Your #1 Fundraising Blocker . . .to find out what’s holding you back from bringing in the big gifts year after year.

You need to do only: 

#1 Click the link here

#2 Take the quiz

#3 Uncover your #1 Fundraising Blocker

Other Resources:

Nonprofit Leaders to Live MLK’s Dream

Racial Injustice: 4 Immediate Ways for Nonprofits to Take Meaningful Action

How to Incorporate Storytelling in Fundraising

Nancy Rieves, Ed.D. is a fundraising coach. She provides executive and development directors with a roadmap to maximize and sustain major gift fundraising. She prepares leaders to be confident and successful in raising money. Reach her at nancy@nancyrieves.com.


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