Hi, I’m nancy rieves

Your Fundraising Coach

I help overwhelmed leaders of small nonprofits succeed and thrive by providing a fundraising roadmap to raise more money.

With a small staff, little board engagement, and the threat of the coronavirus threatening your revenue stream, you must have a proven fundraising plan.

Your Ultimate Guide to Major Gift Fundraising

An online course to learn step-by-step how to secure large gifts for your nonprofit. Event fundraising is not the only way to raise money. It’s time to learn a fundraising system for consistent revenue year after year. Registration opens April 28, 2020.


FREE Fundraising Plan Template


Are you ready to raise more money beyond event fundraising? Get started with your Free, Major Gift Fundraising Plan.

It’s a template designed just for you:

  • Get a workable plan
  • Know who to ask for money
  • Secure large donations!


5 Steps to Donor Thank-You Calls: Show You Care During a Crisis

Five Mindsets to Master Before Connecting with Your Donors

Risk to Funding and COVID-19

The Coronavirus Threat to Fundraising

Are your revenue streams in jeopardy from the virus disruption?

This is not the time to shy away from fundraising efforts. You may be threatened with losing funds from events, fees for service, ticket sales, or donor giving.

It’s imperative to focus on fundraising beyond event fundraising and have a fundraising system in place – a virus threat or not.

It means you go about fundraising differently.

Use your time to implement a proven fundraising system at your organization.

You need the contributions.

Learn to engage with donors beyond events. Learn to secure gifts from donors without their coming to an event. This is the best kind of fundraising there is!

Fundraising Maximized: A Step-by-Step System for Small Nonprofits to Secure Large Gifts.

A coaching system designed to help nonprofit executive and development directors and board members, like you, raise more money. The critical areas for fundraising success are taught in an online course to those just getting started or who have been at it awhile.  Course registration begins April 28, 2020, for Fundraising Maximized: Your Ultimate Guide to Major Gifts Fundraising. Sign up below to be notified!


The 6 Stages of the Donor Giving Path


Create an interest and generate a positive buzz for your organization.

Create clear and compelling messages that draw in your donors.


Create a list of names of your ideal major donors.

Use my three-point criteria to determine who will likely support your cause with large gifts.


Determine potential donors’ service interests.

Through meaningful conversations, determine potential donors’ service interests — their values, interests, and passions (VIPs) to begin involving potential donors.


Engage donors through their passion.

Involve donors and deepen the relationship based on their values and interests.


Invite donors to invest.

Invite donors to invest and support your organization for a specific amount and for a specific project.


Recognize donors for their contributions.

Show donors how much you value and appreciate them.

How Fundraising Maximized helps you.

Why leave so much to chance? You have a business to run. Your business is your organization’s mission, and you need funds to make things happen. Having a system that works and being equipped with the right tools and strategies will bring you fundraising success. In Fundraising Maximized, you will:

Develop clear and compelling messages
I will guide you in creating clear and compelling language to attract the right people to support your cause. You want donors to understand how they can be a part of the solution . . . and become raving advocates for your organization.
Develop confidence in approaching donors
You will learn fundraising strategies that work. I will show you how to focus on what drives results. You must take charge of your time, eliminate distractions, and accomplish your biggest priorities.
Build a supportive fundraising board
I will help you clarify the board’s role with fundraising. I will show you how to comfortably engage them in fundraising. Board members want to help — they need you to guide them in how to help.
Focus on major gift fundraising to raise more money
You will learn how and who to ask for money. You will establish long-term relationships with donors. This course, Fundraising Maximized: Your Ultimate Guide to Major Gift Fundraising, is the roadmap to launch or streamline your major gifts program. Offered three times a year, watch for announcements of the next course offering!
Nancy Rieves, Ed.D.

Creative, Inspiring and Resourceful

I am a fundraising coach. I provide overwhelmed leaders of small nonprofits with a roadmap to raise more money through major gift fundraising. Having served as a founding executive director of a nonprofit, I started from square one, raised over $16 million, led a team, and wrote my doctorate dissertation on analyzing fundraising activities. I am your fundraising guide!


Want a free fundraising tip from Nancy Rieves delivered to your inbox each week?

You’ll receive practical tips to help you:

Identify new funding opportunities 

• Motivate and engage board members

• Consistently secure funding

Also, get your FREE Fundraising Plan so you know where to focus your time and stay on task. Grab it now!


Candice raised over $100,000 after completing the Fundraising Maximized online course and after just 6 months in a new position. In this short time, she received the largest gift ever in her career!

Candice Lee

Director of Development, Advancing Sight Network

Nancy provided a roadmap toward effective development for the Fab Foundation.

She gave me confidence as I explored fundraising and learned the language of development.

Sherry Lassiter

Executive Director, The Fab Foundation

“Discovering your course, philosophy and tools, has been a game-changer for me as a non-profit board chair. 

It helped one of our board members engage with a donor and usher in a gift of $100,000.”

Sabrina Moyle

Board President, The Mosaic Project

Blog & Online Coaching Resources


Why You Must Clarify Your Message

Clearly communicating your message is critical if you want to capture supporters.

If a Loyal Donor Forgot to Make a Gift, They Would Feel Terrible

It is that time of year! Your fundraising goal is in view. You are missing some major gifts from some very dear donors. What do you do?

What Motivates Donors to Give?

What makes people so generous?

Stanford researcher Jamil Zaki says that kindness is like “psychological chocolate.” It makes us feel good. Generosity has even been known to produce happiness hormones like dopamine.

Don’t wait any longer. Start raising more money for your nonprofit!

Contact me if you need a Quick Strategy Session – 55 minutes for $249!               My limited time offer for getting you on the right road.

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[email protected]
PO Box 530102
Birmingham, AL 35253

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