What Motivates Donors to Give?

What Motivates Donors to Give?

What motivates donors to give is not surprising. Donors give because they want to make a difference and it feels good. In fact, Stanford researcher Jamil Zaki says that kindness is like “psychological chocolate.” It makes us feel good. Generosity has even been known...
Why Major Donors Don’t Respond to Fundraising

Why Major Donors Don’t Respond to Fundraising

Have you ever thought about why donors don’t respond to your gift requests? Are you receiving the silent treatment from those you know would support your programs? A friend messaged me in despair. Let’s call her Terry. Terry is now the interim executive director of a...
Major Gift Fundraising: 6 Steps to Success

Major Gift Fundraising: 6 Steps to Success

Do you know the steps to major gift fundraising? Are you fearful of major gift fundraising? Are you wrestling with thoughts of failure? Wrestling with Thoughts of Failure Maybe when you think about asking someone for money, you fear they will look at you funny, tell...
Show Gratitude to a Major Donor in 3 Ways

Show Gratitude to a Major Donor in 3 Ways

How do you show gratitude to a major donor? For instance, are you: Thoughtfully creative Sincere and heartfelt Prepared and Prompt Here are three absolutes to every thank you note to a major donor.  The Board Member was horrified that the staff did not respond...