How to Identify Major Donors: 4 Important Moves

You want to identify potential major donors, but you aren’t sure exactly where to start. You need to know where to spend your time. You need funds now. I remember meeting with a client desperate to raise more money to meet budget and program expenses. The client...

6 Uses of Social Media to Influence Major Gifts

Are your major donors on social media? Sure they are! They are tracking their college buddies on Facebook, posting recipes on Pinterest, following their favorite artists on Instagram, reading from their influencers on LinkedIn, and gasping at the latest political...

Thank You Note to Donors: 3 Absolutes

A thank you note to a donor is the beginning of future gifts. It was early in the formation of the foundation. The staff headed out for our week-long, annual convention that was months in the making. Consequently, we left a skeleton crew at the office and planned to...
How to help Board Members Craft their Elevator Speech

How to help Board Members Craft their Elevator Speech

I met with an unhappy board member several years ago. He explained to me that when he gets involved with a nonprofit, it is not in a small charitable way.  He gets passionate about “his” nonprofits. He explained that he turns down serving on a lot of boards. He does...
Why Nonprofits Must Clarify Their Message

Why Nonprofits Must Clarify Their Message

Let me share an experience why nonprofits must clarify their message: When I was CEO of the education-related foundation, I shared a newly produced brochure with a newly elected board member who happened to be a marketing expert. I thought the solicitation piece was...