fbpx

How to Secure Year-End Gifts

Dec 2, 2022Leadership

Video Transcript
0:00:00.400,0:00:04.400 Nonprofits, it's time to bring in those  year-end gifts. You're scanning your 0:00:04.400,0:00:07.760 major donor list to see who you've  not heard from this year, right? 0:00:08.400,0:00:13.520 Maybe you're fretting as the year comes to a  close. You have not reached your fundraising goal 0:00:13.520,0:00:17.520 or a new ambitious goal your  team set earlier this year. 0:00:17.520,0:00:21.760 As you look at your budget you know where  you stand these last few weeks of the year. 0:00:21.760,0:00:28.000 It's time to get those outstanding contributions  in. There's urgency. You've worked hard to engage 0:00:28.000,0:00:33.040 donors, let them know the impact of their  gifts, and dropped your year in mailing. 0:00:33.600,0:00:38.080 But you still have not heard from some  of your most enthusiastic supporters. 0:00:38.080,0:00:41.600 “What is up?” you're thinking. Hi there. I'm Nancy Rieves, 0:00:41.600,0:00:44.720 your fundraising coach. Make sure you subscribe here to 0:00:44.720,0:00:49.760 my weekly insights. That way you'll receive  lots of fundraising tips and strategies. 0:00:50.480,0:00:56.640 Obviously, people are busy this time of year.  Therefore they need prompting. That is – you 0:00:56.640,0:01:03.120 need to take action right now and over the next  few weeks, you need a plan. Most importantly you 0:01:03.120,0:01:10.240 don't sit back and wait. That is the worst thing  to do. Pull your team together and get moving. Let 0:01:10.240,0:01:16.720 me share with you what you need to do right now. Number one, make a list. You want to identify 0:01:16.720,0:01:23.440 your top 10 most reliable major donors who've not  made a contribution this year. These individuals 0:01:23.440,0:01:29.600 have given in the past, volunteered in some  capacity, received your services at one time, 0:01:29.600,0:01:34.480 or served on a committee, for example. Heck, they may be board members. 0:01:34.480,0:01:40.240 In other words, this list consists of those  who have been engaged with your organization. 0:01:40.240,0:01:46.080 As a fundraiser, I remember looking over our list  of outstanding major donors one year as the year 0:01:46.080,0:01:52.560 was coming to an end. It's a terrible and lonely  feeling to look over your donor list and see some 0:01:52.560,0:01:59.280 of your most ardent supporters missing from this  list who are usually there. You know that feeling. 0:01:59.280,0:02:05.600 I set out to make calls. I started with one of  our board members. Yes, a board member was missing 0:02:05.600,0:02:11.280 from our major donor list who is usually on that  list. When I called the board member, I could 0:02:11.280,0:02:17.360 not get a word out of my mouth before she said  “I have not forgotten. I have my checkbook out 0:02:17.360,0:02:22.720 ready to write my annual contribution and put it  in the mail today. Thank you so much for reminding 0:02:22.720,0:02:28.320 me.” She had every intention of making a gift  this year. She would have felt terrible if she 0:02:28.320,0:02:33.120 had forgotten to make her yearly contribution.  She put her check in the mail that day. 0:02:33.120,0:02:39.280 So number two after making a list of your  outstanding major contributors – is to call 0:02:39.280,0:02:43.280 your loyal supporters. Your loyal  supporters want to hear from you. 0:02:43.840,0:02:49.280 You're allowing them to make a difference. In your call, number one start off by 0:02:49.280,0:02:54.320 asking them about their family, new  grandbaby, a recent travel, a new job, 0:02:54.320,0:02:59.920 retirement. You know these individuals well.  Specifically ask them how they are doing. 0:02:59.920,0:03:05.600 Number two, thank them for their past support.  Be genuine when you thank them – not rudimentary. 0:03:06.160,0:03:11.600 Number three – with a recent impact story let  them know the difference their gift is making. 0:03:12.160,0:03:15.920 Then give them a chance to  comment. Engage in a conversation. 0:03:16.480,0:03:22.000 Number four – when the time is right, ask them  for their support. Ask if they would consider 0:03:22.000,0:03:28.080 a gift of the same amount as last year or more  for this year. Pause and allow them to respond. 0:03:28.720,0:03:34.800 Number five – when they say yes, sincerely thank  them for their gift. Let them know how much you 0:03:34.800,0:03:39.840 appreciate them and their support. Also let them  know you will watch for their check in the mail. 0:03:40.480,0:03:47.120 And six (last) – immediately send a personal  handwritten thank-you note. Now you're ready 0:03:47.120,0:03:53.360 to repeat what you did. Immediately identify  another 10 of outstanding major donors if 0:03:53.360,0:03:59.040 you have that many . . . and make calls. To wrap up — we are a philanthropic country. 0:03:59.040,0:04:04.640 Most notably, donors are looking for solutions  and innovative ways to solve problems. 0:04:04.640,0:04:09.520 They're looking for evidence of social  impact and non-profits doing good works 0:04:09.520,0:04:15.440 that align with their values and interest. Therefore, share with donors your solutions 0:04:15.440,0:04:20.880 and allow them to support your efforts. Your charge is to gently remind and encourage 0:04:20.880,0:04:25.760 your most loyal supporters who you've not  heard from this year to step up and support 0:04:25.760,0:04:31.840 your cause they so passionately believe in. My goal as a fundraising coach is to make 0:04:31.840,0:04:37.040 sure you are successful – you can secure  those outstanding year-end major gifts. 0:04:37.040,0:04:41.840 Start by making a list and then making  those thank you and reminder calls. 0:04:41.840,0:04:47.120 Remember to sign up for my weekly fundraising  tips and strategies by clicking here or going to 0:04:47.120,0:04:54.000 FundraisingMaximize.com. Look for the bright green  button. Again that's FundraisingMaximize.com. 0:04:54.000,0:04:56.880 I look forward to seeing  you next time. Bye for now.

Nancy Rieves, Ed.D. is a fundraising coach. She provides executive and development directors with a roadmap to maximize and sustain major gift fundraising. She prepares leaders to be confident and successful in raising money. Reach her at nancy@nancyrieves.com.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Nov-FB-Ad-Option-1-1 Leadership

Download FREE Major Gift Fundraising Plan Template to help you map out your fundraising for the year!

Receive weekly insights on major gifts fundraising and announcements of brand-new course offerings. Be sure to add nancy@nancyrieves.com to your list of approved email senders! We’ll never spam you and rent or sell your information to anyone else, ever!

Most Popular Posts

Share This

Share this post with your friends!