Fundraising is Investing in Priorities

Jun 3, 2021Donors, Fundraising, Leadership, Nonprofits, Philanthropy, Productivity, Time Management

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Fundraising is Investing in Priorities.

How often have you found yourself at the end of the week and not have accomplished what you set out to do?

As nonprofit executive or development directors, it indeed happens all of the time.

No doubt, you get sidetracked talking about a staff situation, technology issue, or program matter.

In addition, it’s debatable if each interruption needs your attention.

Disruptions are not good when trying to stay focused on your fundraising goal – to raise significant dollars for your nonprofit. 

So how do you focus yourself and move on accomplishing your top fundraising priorities?

Fundraising is Investing in Priorities

As we approach the end of a quarter.  . . . 

Which of your quarterly goals have you not moved the needle on?

Here’s something to consider… 

Before each Monday rolls around, write down the three most important tasks or goals you want to accomplish for the WEEK!

Your Schedule is an Investment in Your Priorities

Better yet, write down the names of three donors you want to take action on before the week is out.

Maybe you need to . . 

  • send a note to a donor
  • call to ask a donor for advice, 
  • set up a meeting with a funder

In fact, schedule time on your calendar for this to happen.

If necessary, put a note on your door or let staff and family know you need the next several hours to complete several important tasks.

Michael Hyatt says, What gets scheduled, gets done.” 

Invest in What Brings Big Results

Take action daily and weekly to build strong relationships with your current and potential major donor.

At the end of the week, welcome the weekend because you know you are moving toward accomplishing your fundraising goals – one action at a time.

Certainly, you need your time to focus on activities that, in the end, bring big results.

Fundraising is Investing in Priorities.

Bestselling author Tim Ferriss says, “If you don’t have time, you don’t have priorities.”

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Nancy Rieves, Ed.D. is a fundraising coach. She provides executive and development directors with a roadmap to maximize and sustain major gift fundraising. She prepares leaders to be confident and successful in raising money. Reach her at nancy@nancyrieves.com.


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